GERVASONI
Founded in 1882, the company is currently managed by the third generation of the family with Giovanni and Michele Gervasoni. One of the oldest and most famous Italian design producers. In 1961 Mr. Gervasoni was in the founder Group of the world’s most important design fair. Salone del Mobile di Milano.
The aesthetic standards and production techniques have changed over the years. Not the passion for beauty and artfully made. But it was the meeting with the designer Paola Navone (in the 90s) that changed Gervasoni in what it is today. Paola Navone, art director of the company for more than 20 years, is one of the most famous Italian designer. She has always had a disregard for convention, which she developed during her time with the ‘antidesign’ rebels led by Mendini and Sottsass. ‘It was crazy, what we did. Working like mad to produce the utterly useless,’ she says. ‘But it was a catalyst. It produced a lot of energy and gradually, much later, our inventive thinking has been absorbed by industry.’
